GirlbossRally2018LA_Schedule_V3.jpg
 
 

Ballerroom

10:00AM - 10:20AM
Welcome Remarks
Keynote: Sophia Amoruso
 
Girlboss founder and CEO Sophia Amoruso kicks off the day, exploring what it means to be underestimated—and how that might ultimately be a good thing.

 

10:20AM - 10:30AM
Poetry Reading
Performer: Aija Mayrock (Poet)

A best-selling author and poet talks about why and how words can change the world we live in—and performs a powerful piece called "The Truth About Being A Girl," exploring objectification, beauty, and what it means to be a woman in a world that doesn’t make it easy.

 

10:30AM - 11:00AM
Gather Your Strength, Raise Your Voice
Keynote: Lizzie Velazquez (Advocate)

It's easy to let your circumstances drain your strength—or keep you from speaking your truth. Lizzie Velasquez challenges this idea by telling her own deeply personal story, with unpredictable bumps in the road like countless hospital stays, or growing up and figuring out life while being visually impaired. Through those experiences, Lizzie has figured how to overcome unimaginable obstacles like bullying and being labeled the "world's ugliest woman" and used them to her advantage in everyday life. Here, she'll share the most important lessons she's learned on that journey—and what she wants you to take away from it. 

 

11:00AM - 11:30PM
Smalls Steps To Big Change
Fireside: Bozoma St. John (Uber) in conversation with Neha Gandhi

Uber's Chief Brand Officer, Bozoma St. John, walked into a broken corporate culture expected to save the entire company. She's not here for that. But she is on a personal mission of allyship, cultural change, and morale-shifting. Today, we'll dive into her journey—and pick up some universally useful career advice along the way. 

 

11:30AM - 12:30PM
Started From The Bottom
Panelists: Jen Gotch (Ban.do), Jen Rubio (Away), Payal Kadakia (Classpass), and Sarah Kunst (ProDay)
Moderated by: Jerico Mandybur

Multi-million dollar businesses require sweat, tears, grit, and vision to build. Three powerhouse founders who have created some of the brands you spend money with regularly explain how they did it, how they built the networks that helped them get there, and what they would do differently if they were in your shoes, starting from scratch today. 

 

12:30PM - 1:30PM
The Changing Faces Of Women In Hollywood
Panelists: Zoe Lister Jones (Band Aid), Marsai Martin (Blackish), and more coming
Moderated by: Neha Gandhi

A powerful movement is being driven by women in film and television today—to help raise up other women. Here, four of the leading voices in this conversation come together to talk about negotiating for more money, taking control behind the camera, moving the needle on diversity and representation, and the outspoken display of solidarity that has culminated in #TimesUp.

 

1:30PM - 1:45PM
Sleepy? Not For Long…
Workshop Performers: Queen Moves

Meet Queen Moves, the most recent Girlboss Grant recipient, and a group devoted to helping women express their power through body language and movement. Pro dancer-choreographers and co-founders DHQ Brat and Guerdley are here today to show you their moves, and get you out of your seat for a movement exercise that will put you in the power seat for the second half of your day. 

 

1:45PM - 2:00PM
Keynote TBA


2:00PM - 2:20PM
From Homeless To Dream Weaver
Fireside: Arlan Hamilton (Backstage Capital) in conversation with Moj Mahdara (Beautycon)

Arlan Hamilton, founder and CEO of Backstage Capital, defines scrappy. A Silicon Valley outsider with no connections, she managed to build her venture fund from the ground up while toggling between friends' couches without a home to call her own. But she's built something that's part investment vehicle, part startup incubator, and completely focused on funding businesses run by women, people of color, and people in the LGBTIQ community. Here's what it really means to fund change.

 

2:20PM - 3:00PM
The Art of The Pitch
Panelists: Tracy Gray (The 22), Olga Kaplan (Goldman Sachs), Kara Nortman (Upfront Ventures), and Nicole Quinn (Lightspeed Venture Partners)
Moderated by: Suzy Ryoo (Atom Factory)

Five incredibly smart women who write massive checks to founders share what they've learned through cold, hard experience—and teach us what a great pitch looks like. How do you sell yourself and your work, and what are the qualities of a great entrepreneur—whether you're asking for VC money or are just entrepreneurially minded in your career?

 

3:00PM - 3:30PM
The Ultimate Career Swap: How I Turned My Hobby Into...Goop
Fireside: Gwyneth Paltrow (Goop) in conversation with Sophia Amoruso

The actress-turned-entrepreneur has built a multi-million-dollar lifestyle empire...from an email she started as a hobby. She's learned how to be a CEO, pitch investors, and lead a team through the force of sheer curiosity, trial-and-error, and tenacity. Here, Gwyneth Paltrow and Sophia Amoruso explore that journey—and the toughest lessons you have to learn the hard way, as a founder. 

 

3:30PM - 4:30PM
2018 Is Here
Panelists: Alyssa Mastromonaco (A&E Networks), Paola Mendoza (Filmmaker), and Sarah Sophie Flicker (The Women's March)
Moderated by: Melissa Batchelor Warnke

With the midterm elections just six months away, there's an urgency to talking about the issues that shape our country—and our lives. We've gathered activists, leaders of the Women's March and a deputy chief of staff from the Obama administration to discuss intersectional feminism, community organizing, and the easiest ways we can all make our voices heard.

 

4:30PM - 5:00PM
How A Series Of “No’s” Built A Billion-Dollar Empire
Fireside: Sara Blakely (Spanx) in conversation with Sophia Amoruso

Sara Blakely built Spanx with her own money and no outside investment or formal business training, following a series of "nos" and failures—from failing the LSATs to rejection from Disneyland. Here, the founder and investor discuss the ups and downs of growing a business from nothing, and the most important lessons she learned along the way. 

 

5:00PM - 5:15PM
Don't Build A Network, Build Relationships
Keynote: Shelley Zalis (The Female Quotient)

It can feel so transactional and forced and fake to go out to parties and events and try to "network." But maybe that's the problem? An ad industry superstar—who literally knows everyone—explains how she turns this idea inside out, and why you should, too.

 

5:15PM - 6:00PM
Wired, Inspired
Panelists: Kamal Bhandal (Invisalign), Thogori Karago (LinkedIn), Sandra Lopez (Intel), and Shivani Siroya (Tala)
Moderated by: Coming!

Four tech-world luminaries—a marketer, a product leader, an executive, and a founder—share their paths to accomplishing and building impossible things, and also give practical advice on getting doubters to take you seriously, the path to hiring more women in tech, and the power we have to change culture. (In Partnership with Invisalign)

 

6:00PM - 6:30PM
Shop 'Til You Drop...Your iPhone
Panelists: Hana Abaza (Shopify), Pia Arrobio (LPA), and Ariel Kaye (Parachute) 
Moderated by: Kari Hamanaka (WWD)

So, you want to start a retail business? It's never been easier than it is today—but there's also never been more competition cropping up. So, what does making it look like in the e-commerce space? And what does it mean to innovate in the way we get people excited to buy things? Three powerhouses—two founders and a superstar exec—lay it out. (In Partnership with Shopify)

 

6:30PM - 7:00PM
What Does “Equal” Actually Look Like?
Panelists: Coming!
Moderated by: Theresa Avila

Adding one woman or one Black woman or one queer woman into the equation doesn't ever change the equation—or create truly collaborative spaces where those who have been without power are able to lift each other up. But shifting it to 50% women, or some mix of people that reflects the wider population would make exactly that kind of change. But how the hell do we get there? Three leaders in the space paint that path for us. (In Partnership with T-Mobile)

 

7:00PM - 7:15PM
Closing Remarks
Keynote: Sophia Amoruso

Girlboss founder and CEO Sophia Amoruso closes the day with her takeaways, some inspiration, and a whole lot of gratitude—for all of you. 

 

Startup Studio


11:00AM - 12:30PM
Creative & Branding
Workshop Leaders: Lisa Clunie (Joan) + more TBA
An immersive, 90-minute workshop built to help you get your business off the ground. Superstar video creators, creative agency leads, and branding pros are signed up to give you an overview of their industries—followed by some very hands-on sessions in digital brand building and video editing and production. And of course, we’ll close out with all the time you could want to pick these creative brains. (Brought to you by Google Chromebook)

 

1:30PM - 3:00PM
E-Commerce
Workshop Leaders: Ivka Adams (Iconery), Leah Stigile (Fame & Partners) + more TBA! 
An immersive, 90-minute workshop built to help you get your business off the ground. Founders, strategists, and executives from your favorite shoppable brands are signed up to give you an overview of their industries—followed by some very hands-on sessions in forecasting, planning and more. And of course, we’ll close out with all the time you could want to pick these brilliant brains. (Brought to you by Google Chromebook)

 

3:30PM - 5:00PM
Health & Wellness

Workshop Leaders: Coming!  
An immersive, 90-minute workshop built to help you get your business off the ground. Founders, business leaders, and technologists are signed up to give you an overview of their industries—followed by some few very hands-on sessions in brand building, marketing, and figuring out customer acquisition. And of course, we’ll close out with all the time you could want to pick these brilliant brains. (Brought to you by Google Chromebook)

 

5:00PM - 6:30PM
Media
Workshop Leaders: Martha Pierce (ATTN), Maia Knudsen-Schule (Tastemade) + more TBA
An immersive, 90-minute workshop built to help you get your business off the ground. Founders, business leaders, and technologists are signed up to give you an overview of their industries—followed by some few very hands-on sessions in brand building, marketing, and figuring out customer acquisition. And of course, we’ll close out with all the time you could want to pick these brilliant brains. (Brought to you by Google Chromebook)

Hustle Hall


11:30AM - 12:30PM
Unplug, Unwind, & Find Your Center
Panelists: Michelle Phan (Entrepreneur), Heather Lilleston (Yoga for Bad People), Ana Natanel (Shakti Sound Bath)

Let's take a beat to take care of ourselves for a second. We've brought in the most well-versed pros in mindfulness, sound healing, meditation, and more; all inspired by their travels to Asia. They join us here to teach you simple but effective practices that will help you relax, feed your spirit, and truly quiet your mind, even in the midst of chaos. (In Partnership with Cathay Pacific Airways)

 

12:30PM - 1:30PM
The Freelancer's Survival Guide
Workshop leader: Paco de Leon (The Hell Yeah Group)
Panelists: Kim Galbourne (coder and designer), Sara McDowell (creative director), and Sara WIlson (digital strategist)
Moderated by Kimmie Greene (Quickbooks)

So, you're dreaming of a life where you own your own projects and control your own hours. Sounds awesome. For all the freelancers (or soon-to-be freelancers) out there—from artists to writers to producers to engineers—we've got your back. Here's a crash course in what you should consider before taking on self-employment. This workshop includes financial intel, tax tips, and true stories from the trenches, from women who have made the leap and never looked back. (In Partnership with Quickbooks)

 

2:00PM - 3:00PM
How To Negotiate Like A Lawyer
Workshop Leader: Laura Wasser

Ever felt butterflies before asking for more—money, equity, ownership, a title, or something else? Totally normal. But knowing how to win at negotiation isn't something you're born with—it's an artform and a craft. Hollywood divorce attorney and It's Over Easy founder, Laura Wasser, walks you through the tips and tactics that will help you hold your own in any negotiation (and get your way!). 

 

3:30PM - 4:30PM
The Small Business Launch Pad
Workshop Leader: Maria Duran (Google)
Panelists: Emily Núñez Cavness and Betsy Núñez (Sword & Plough)
Moderated by: Jerico Mandybur

There is nothing "as usual" about the way small businesses grow, run, and get off the ground these days. Technology has revolutionized the ways customers find you, evaluate you, and spread the word about you. Hear from founders about how they built their small businesses—and conquered the challenges that faced them. Plus, a pro from Google's Small Business team helps every aspiring entrepreneur and solopreneur in the room figure out the tech-y hacks and shortcuts that will let get ahead of the curve. (Brought to you by Google #SmallThanks)


5:00PM - 6:00PM
How To Build A Brand That Will Outlive You
Panelists: Beth Hayes (Sephora) + more TBA
Moderated by: Meghan Raab (Girlboss) 

A brand marketer, an influencer-turned-founder, and a brand architect share the essentials for building a brand that's memorable and strong—and authentic, too. How do you create something from scratch and get people to care? How do you get them to remember it for more than just a minute? When is a stunt a waste of money—and when is it a stroke of genius? These answers, and more, right this way.